James Kitto

James joined SharkNinja in January 2025 to lead the EMEA region into its next chapter of growth and Outrageously Extraordinary achievements. He prides himself on building high-performance teams, progressive business cultures, and collaborative, inclusive environments.

Prior to SharkNinja, James spent over seven years at Samsung Electronics, initially as the Vice President of Sales for the UK and Ireland and was later appointed the Mobile Experience (MX) Division Head in 2022.

James began his career at Accenture, specializing in strategy and business process within financial services. He later led corporate development for a property startup, including launching a global mortgage brokerage and the trade sale of the business in 2007. Since 2008, James has worked in consumer technology, holding senior roles at Nokia across the UK and Western Europe before joining venture-backed digital transformation startup Freeformers in 2013, delivering large-scale programs for leading UK corporates including Barclays, Tesco and Sky.

James holds a BSc in Economics and Accounting from Bristol University and brings a unique mix of experience spanning management consultancy, sales and marketing, venture capital, and hands-on startup leadership.

He’s now based in Southwest London with his wife and two children.