





Net Sales¹ ²

Net Sales CAGR
(March 2008-2022)

Employees²

Patents²

Markets³

Sub-Categories

Innovation Centers

Retailers Globally

Mark Rosenzweig
Founder
Mark Rosenzweig

Mark Rosenzweig founded SharkNinja in 1997 in Montreal, Canada, and entered the United States market in 1998. He is enthusiastic about developing innovative products that better the lives of consumers. In 2003, Mark spearheaded efforts to tap into Direct Response Television and became the face of SharkNinja, demonstrating firsthand the quality and efficiency of SharkNinja products.
Prior to SharkNinja, Mark worked in the entertainment industry.
Mark has a Bachelor of Arts in Psychology and a Bachelor of Art in Economics from Wharton School of Business.
SharkNinja has a proud history as a pioneer in small household appliances, and we continuously create a broad array of products that consumers love. With a legacy that dates back several decades, SharkNinja has transformed from its origins as an early-stage pioneer into a portfolio of trusted, global, billion-dollar brands driving rapid growth and innovation across the multiple categories in which we compete today.

Mark Barrocas
Chief Executive Officer
Mark Barrocas

Mark A. Barrocas is the Chief Executive Officer of SharkNinja and a member of the company’s board of directors since July 31, 2023. Prior to that he served as President of SharkNinja, beginning in 2008. During his tenure, Mark has focused on leading our rapid product innovation, international expansion, and continuous development of consumer insights and agile operations. The award-winning corporate culture and team infrastructure he has championed has driven our 5-star customer experience and built a portfolio of trusted global brands. Under Mark’s leadership, our business has expanded to nine countries and twenty-five offices around the world.
Prior to joining SharkNinja, Mark held several senior leadership positions, including as the President of Aramark Uniform and the President of Broder Bros Co. He also serves on the Board of the JCC of Greater Boston.
Mark holds a Bachelor of General Studies from the University of Michigan.

Neil Shah
Chief Commercial Officer, EVP
Neil Shah

Neil Shah was named EVP, Chief Commercial Officer in 2018 and provides global leadership to the Sales, Analytics, and Marketing organization.
Neil joined SharkNinja in October 2007 as the Manager of Sales Planning and Analysis; Neil has held various leadership roles within Strategic Sales & Marketing. Prior to joining SharkNinja, Neil held several positions within The Holmes Group, including Category Manager for the Wal-Mart business, and Senior Analyst, Sales and Operations, for the Jarden Consumer Solutions business.
Neil received his Bachelor of Commerce and his Master of Commerce in Statistics and Accounting from H.A. College of Commerce at Gujarat University in India. He holds a Master of Business Administration in Management from McCallum Graduate School of Business at Bentley College.

Pedro J. Lopez-Baldrich
Chief Legal Officer, EVP
Pedro J. Lopez-Baldrich

Pedro J. Lopez-Baldrich joined SharkNinja as EVP, Chief Legal Officer in 2018, bringing a wealth of global experience managing business, legal, operational, intellectual property, and executive management teams within both public and private companies. He is honored to work with an amazingly talented legal team comprised of business first attorneys who are passionate in the business outcomes and achieving 5 Star product reviews.
Pedro J. has held roles as CEO and General Counsel of Clean Diesel Technologies, General Counsel and VP of Operations at Patagonia, and Associate GC at Burton Snowboards. Pedro J. currently serves on the Board of Directors for Tech Goes Home – nonprofit dedicated to addressing digital inequalities.
Pedro J. holds a BS/BA in International Business from Drake University, a Juris Doctor from St. John’s University School of Law, and an LL.M. from Georgetown University Law Center.

Kim Smolko
Chief Operating Officer, EVP
Kim Smolko

Kim Smolko, our EVP, Global Operations, is obsessed with delivering extraordinary consumer value and experience. She leads her team to deliver best-in-class service at the lowest cost across all aspects of Global Operations, including Demand & Supply Planning, New Product Flawless Execution, Order Management, Logistics, Sourcing & Indirect Procurement, Consumer Experience, and Sustainability.
Kim joined us in 2021 from Energizer Holdings where she was Vice President, Global Supply Chain. Prior to that, Kim was with SC Johnson for 21 years, holding leadership roles across Supply Chain, Manufacturing, and Research & Development.
Kim holds a Bachelor of Science in Chemical Engineering from Purdue University and a Master of Business Administration from Marquette University.

Larry Flynn
Interim Chief Financial Officer & Chief Accounting Officer
Larry Flynn

Larry Flynn has been our interim Chief Financial Officer since June 2023 and Chief Accounting Officer since February 2023. Before joining SharkNinja, Larry served as Chief Accounting Officer at Wayfair from 2022 to 2023 and Vice President, Controller and Treasurer of Dunkin’ Brands from 2018 to 2022.
He holds a Bachelor of Science in Business Administration from Babson College and a Masters of Science in Accounting from the Boston College Carroll School of Management.

Ross Richardson
Chief Design Officer, EVP
Ross Richardson


Elizabeth Norberg
Chief People Officer, EVP
Elizabeth Norberg

Elizabeth Norberg is the Chief People Officer for SharkNinja, Inc. As a key member of the executive leadership team, she leads all aspects of the People & Culture organization globally, overseeing the development and execution of strategies that continuously help to amplify SharkNinja’s culture of customer-centric innovation.
Elizabeth brings over 25 years of unique experience to SharkNinja, having worked in retail, professional services, restaurants, entertainment, hospitality, real estate, and healthcare. She joined SharkNinja in September 2023 from Foot-Locker, where she served as Executive Vice President and Chief Human Resources Officer, responsible for corporate communications, human resources and the people strategy for over 45,000 associates in over 27 countries. Prior to joining Foot-Locker, she held executive leadership roles at Loews Hotels & Co, RLH Corporation, Dolce Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc., and Northwell Health.
Elizabeth is graduate of Colorado State University and holds a Bachelor of Science in Business Management.

Purvin Shah
Ninja Global Product Development, EVP
Purvin Shah

As EVP, Global Product Development- Ninja, Purvin Shah is responsible for overseeing Quality, Marketing, Consumer Insights, Program Management, and Manufacturing for all Ninja Products.
Purvin joined SharkNinja in August 2012. He has held roles including Senior Quality Engineer, Senior Quality Director, VP of Quality and Consumer Insights, and most recently SVP- Ninja. Prior to SharkNinja, Purvin was at Cello Pack Corporation.
Purvin studied Mechatronics and Engineering at Sardar Patel University and holds a Master of Science in Industrial Engineering from the University at Buffalo.

Anthony Marra
Shark Global Product Development, EVP
Anthony Marra

Anthony Marra is SharkNinja’s EVP, Global Product Development – Shark, and leads the development and introduction of all Shark cleaning, beauty, home environment, and robot products. Additionally, Anthony’s organization is responsible for Product Reliability, Process Quality & Manufacturing, Testing & Validation, Consumer Insights, Program Management, and Safety & Compliance.
Anthony joined SharkNinja in September 2008 as a Quality Engineer, and then rejoined the company in 2014 serving as Vice President of Quality – Shark and then SVP of Product Development. Prior to SharkNinja, Anthony worked for ITW North American Metal Fasteners and NGK Spark Plugs USA.
Anthony holds a Bachelor of Science in Mechanical Engineering from Purdue University and has certificates in management and leading innovation from Columbia University and Harvard University.

Sanjeev Sobti
Chief Information Officer, SVP
Sanjeev Sobti

Sanjeev Sobti is SharkNinja’s Chief Information Officer where he oversees Technology Strategy, Enterprise Applications, Technology Operations, Enterprise Security, Data, and Enterprise Architecture, globally.
Prior to SharkNinja, Sanjeev was Senior Vice President of Technology at Vivant Smart Home, Inc., and Vice President of Global Application Systems at Fitbit, Inc. Sanjeev also brings technology expertise from his time with Dow Chemicals and BHP Billiton as part of his role with Accenture.
Sanjeev has a degree in Chemical Engineering from Shivaji University and has a Master of Business Administration in Finance and Marketing from the Institute of Management Technology in Ghaziabad.

Jamal Wilson
Global Product Development, SVP
Jamal Wilson

Jamal Wilson is our SVP, Global Product Development, leading product development for new categories that deliver ongoing value to our consumers.
Bringing a wealth of experience in consumer goods, Jamal was most recently with Keurig Dr. Pepper as the Vice President of Product for Appliances, Connected platforms, and Front-End Innovation. Prior to that, Jamal led technical and product development efforts at The Coca-Cola Company and Whirlpool Corporation.
Jamal holds dual Bachelor of Science degrees from Morehouse College and Georgia Institute of Technology, and a Ph.D. in Mechanical Engineering from Georgia Institute of Technology

Tom Brown
President, UK & Europe
Tom Brown

Tom Brown joined SharkNinja as President of the UK & Europe in 2022. His key strategic priorities are to develop existing product categories, diversity into new categories, and expand the business into new EU Countries establishing Shark & Ninja as household names renowned for positively impacting people’s lives every day.
Tom joined us from GN (Jabra, Steelseries, Beltone & ReSound), where he led the Global Sales Organization across EMEA, North America, LATAM, China and APAC. Prior, Tom held Leadership positions at TomTom, Kenwood, Sony, and House of Frasier.
Tom has a BA Hons from the University of Portsmouth, and also attended University of Oxford for post-baccalaureate Business Studies, as well as Manchester Business School.

Adam Rodgers
General Manager, SVP North America Retail
Adam Rodgers

Adam Rodgers, SVP, General Manager-North America Retail, is responsible for leading all North America Sales, Sales Strategy, Customer P&L, and Trade Marketing to ensure we drive profitable revenue and market share growth across retail customers in all channels.
Adam joined us from Packable where he was the Chief Commercial Officer and led the strategic planning and execution of their eCommerce Marketplace revenue. Previously, he was with Reckitt Benckiser Inc. for 24 years in sales leadership roles.
Adam earned his Bachelor of Science from University of Durham.

We’re in pursuit of
extreme consumer
delight and unwavering
trust.
SharkNinja is differentiated by our ability to innovate while identifying and solving consumer pain points that others either do not see or are unable to solve. SharkNinja strives to deliver on all four of the following critical consumer value points in every innovative product we bring to market:
What We Deliver

Who We Serve: A Discerning and Educated Global Consumer

They’re the people who read the reviews
and scour the ratings. Delighted by new technology. They’re proud of their homes.
They know value when they see it. They only trust brands that have proven their worth. Lifestyle aficionados. Our consumers are more than buyers,

Net Sales¹ ²

Net Sales CAGR
(March 2008-2022)

Employees²

Patents²

Markets³

Sub-Categories

Innovation Centers

Retailers Globally
Where We Work: 25 Offices Around The World
Our Global Leadership Team
SharkNinja has a proud history as a pioneer in small household appliances, and we continuously create a broad array of products that consumers love. With a legacy that dates back several decades, SharkNinja has transformed from its origins as an early-stage pioneer into a portfolio of trusted, global, billion-dollar brands driving rapid growth and innovation across the multiple categories in which we compete today.

Mark Rosenzweig
Founder
Mark Rosenzweig

Mark Rosenzweig founded SharkNinja in 1997 in Montreal, Canada, and entered the United States market in 1998. He is enthusiastic about developing innovative products that better the lives of consumers. In 2003, Mark spearheaded efforts to tap into Direct Response Television and became the face of SharkNinja, demonstrating firsthand the quality and efficiency of SharkNinja products.
Prior to SharkNinja, Mark worked in the entertainment industry.
Mark has a Bachelor of Arts in Psychology and a Bachelor of Art in Economics from Wharton School of Business.

Mark Barrocas
Chief Executive Officer
Mark Barrocas

Mark A. Barrocas is the Chief Executive Officer of SharkNinja and a member of the company’s board of directors since July 31, 2023. Prior to that he served as President of SharkNinja, beginning in 2008. During his tenure, Mark has focused on leading our rapid product innovation, international expansion, and continuous development of consumer insights and agile operations. The award-winning corporate culture and team infrastructure he has championed has driven our 5-star customer experience and built a portfolio of trusted global brands. Under Mark’s leadership, our business has expanded to nine countries and twenty-five offices around the world.
Prior to joining SharkNinja, Mark held several senior leadership positions, including as the President of Aramark Uniform and the President of Broder Bros Co. He also serves on the Board of the JCC of Greater Boston.
Mark holds a Bachelor of General Studies from the University of Michigan.

Neil Shah
Chief Commercial Officer, EVP
Neil Shah

Neil Shah was named EVP, Chief Commercial Officer in 2018 and provides global leadership to the Sales, Analytics, and Marketing organization.
Neil joined SharkNinja in October 2007 as the Manager of Sales Planning and Analysis; Neil has held various leadership roles within Strategic Sales & Marketing. Prior to joining SharkNinja, Neil held several positions within The Holmes Group, including Category Manager for the Wal-Mart business, and Senior Analyst, Sales and Operations, for the Jarden Consumer Solutions business.
Neil received his Bachelor of Commerce and his Master of Commerce in Statistics and Accounting from H.A. College of Commerce at Gujarat University in India. He holds a Master of Business Administration in Management from McCallum Graduate School of Business at Bentley College.

Pedro J. Lopez-Baldrich
Chief Legal Officer, EVP
Pedro J. Lopez-Baldrich

Pedro J. Lopez-Baldrich joined SharkNinja as EVP, Chief Legal Officer in 2018, bringing a wealth of global experience managing business, legal, operational, intellectual property, and executive management teams within both public and private companies. He is honored to work with an amazingly talented legal team comprised of business first attorneys who are passionate in the business outcomes and achieving 5 Star product reviews.
Pedro J. has held roles as CEO and General Counsel of Clean Diesel Technologies, General Counsel and VP of Operations at Patagonia, and Associate GC at Burton Snowboards. Pedro J. currently serves on the Board of Directors for Tech Goes Home – nonprofit dedicated to addressing digital inequalities.
Pedro J. holds a BS/BA in International Business from Drake University, a Juris Doctor from St. John’s University School of Law, and an LL.M. from Georgetown University Law Center.

Kim Smolko
Chief Operating Officer, EVP
Kim Smolko

Kim Smolko, our EVP, Global Operations, is obsessed with delivering extraordinary consumer value and experience. She leads her team to deliver best-in-class service at the lowest cost across all aspects of Global Operations, including Demand & Supply Planning, New Product Flawless Execution, Order Management, Logistics, Sourcing & Indirect Procurement, Consumer Experience, and Sustainability.
Kim joined us in 2021 from Energizer Holdings where she was Vice President, Global Supply Chain. Prior to that, Kim was with SC Johnson for 21 years, holding leadership roles across Supply Chain, Manufacturing, and Research & Development.
Kim holds a Bachelor of Science in Chemical Engineering from Purdue University and a Master of Business Administration from Marquette University.

Larry Flynn
Interim Chief Financial Officer & Chief Accounting Officer
Larry Flynn

Larry Flynn has been our interim Chief Financial Officer since June 2023 and Chief Accounting Officer since February 2023. Before joining SharkNinja, Larry served as Chief Accounting Officer at Wayfair from 2022 to 2023 and Vice President, Controller and Treasurer of Dunkin’ Brands from 2018 to 2022.
He holds a Bachelor of Science in Business Administration from Babson College and a Masters of Science in Accounting from the Boston College Carroll School of Management.

Ross Richardson
Chief Design Officer, EVP
Ross Richardson


Elizabeth Norberg
Chief People Officer, EVP
Purvin Shah

Elizabeth Norberg is the Chief People Officer for SharkNinja, Inc. As a key member of the executive leadership team, she leads all aspects of the People & Culture organization globally, overseeing the development and execution of strategies that continuously help to amplify SharkNinja’s culture of customer-centric innovation.
Elizabeth brings over 25 years of unique experience to SharkNinja, having worked in retail, professional services, restaurants, entertainment, hospitality, real estate, and healthcare. She joined SharkNinja in September 2023 from Foot-Locker, where she served as Executive Vice President and Chief Human Resources Officer, responsible for corporate communications, human resources and the people strategy for over 45,000 associates in over 27 countries. Prior to joining Foot-Locker, she held executive leadership roles at Loews Hotels & Co, RLH Corporation, Dolce Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc., and Northwell Health.
Elizabeth is graduate of Colorado State University and holds a Bachelor of Science in Business Management.

Purvin Shah
Global Product Development, EVP -Ninja
Purvin Shah

As EVP, Global Product Development- Ninja, Purvin Shah is responsible for overseeing Quality, Marketing, Consumer Insights, Program Management, and Manufacturing for all Ninja Products.
Purvin joined SharkNinja in August 2012. He has held roles including Senior Quality Engineer, Senior Quality Director, VP of Quality and Consumer Insights, and most recently SVP- Ninja. Prior to SharkNinja, Purvin was at Cello Pack Corporation.
Purvin studied Mechatronics and Engineering at Sardar Patel University and holds a Master of Science in Industrial Engineering from the University at Buffalo.

Anthony Marra
Global Product Development, EVP -Shark
Anthony Marra

Anthony Marra is SharkNinja’s EVP, Global Product Development – Shark, and leads the development and introduction of all Shark cleaning, beauty, home environment, and robot products. Additionally, Anthony’s organization is responsible for Product Reliability, Process Quality & Manufacturing, Testing & Validation, Consumer Insights, Program Management, and Safety & Compliance.
Anthony joined SharkNinja in September 2008 as a Quality Engineer, and then rejoined the company in 2014 serving as Vice President of Quality – Shark and then SVP of Product Development. Prior to SharkNinja, Anthony worked for ITW North American Metal Fasteners and NGK Spark Plugs USA.
Anthony holds a Bachelor of Science in Mechanical Engineering from Purdue University and has certificates in management and leading innovation from Columbia University and Harvard University.

Sanjeev Sobti
Chief Information Officer, SVP
Sanjeev Sobti

Sanjeev Sobti is SharkNinja’s Chief Information Officer where he oversees Technology Strategy, Enterprise Applications, Technology Operations, Enterprise Security, Data, and Enterprise Architecture, globally.
Prior to SharkNinja, Sanjeev was Senior Vice President of Technology at Vivant Smart Home, Inc., and Vice President of Global Application Systems at Fitbit, Inc. Sanjeev also brings technology expertise from his time with Dow Chemicals and BHP Billiton as part of his role with Accenture.
Sanjeev has a degree in Chemical Engineering from Shivaji University and has a Master of Business Administration in Finance and Marketing from the Institute of Management Technology in Ghaziabad.

Jamal Wilson
Global Product Development, SVP
Jamal Wilson

Jamal Wilson is our SVP, Global Product Development, leading product development for new categories that deliver ongoing value to our consumers.
Bringing a wealth of experience in consumer goods, Jamal was most recently with Keurig Dr. Pepper as the Vice President of Product for Appliances, Connected platforms, and Front-End Innovation. Prior to that, Jamal led technical and product development efforts at The Coca-Cola Company and Whirlpool Corporation.
Jamal holds dual Bachelor of Science degrees from Morehouse College and Georgia Institute of Technology, and a Ph.D. in Mechanical Engineering from Georgia Institute of Technology

Tom Brown
President, UK & Europe
Tom Brown

Tom Brown joined SharkNinja as President of the UK & Europe in 2022. His key strategic priorities are to develop existing product categories, diversity into new categories, and expand the business into new EU Countries establishing Shark & Ninja as household names renowned for positively impacting people’s lives every day.
Tom joined us from GN (Jabra, Steelseries, Beltone & ReSound), where he led the Global Sales Organization across EMEA, North America, LATAM, China and APAC. Prior, Tom held Leadership positions at TomTom, Kenwood, Sony, and House of Frasier.
Tom has a BA Hons from the University of Portsmouth, and also attended University of Oxford for post-baccalaureate Business Studies, as well as Manchester Business School.

Adam Rodgers
General Manager, SVP North America Retail
Adam Rodgers

Adam Rodgers, SVP, General Manager-North America Retail, is responsible for leading all North America Sales, Sales Strategy, Customer P&L, and Trade Marketing to ensure we drive profitable revenue and market share growth across retail customers in all channels.
Adam joined us from Packable where he was the Chief Commercial Officer and led the strategic planning and execution of their eCommerce Marketplace revenue. Previously, he was with Reckitt Benckiser Inc. for 24 years in sales leadership roles.
Adam earned his Bachelor of Science from University of Durham.