Our mission

Positively impacting people’s lives every day in every home around the world.

For all our consumers, we’re in pursuit of extreme delight, inspired personal achievement and unwavering trust.

Our people are passionate about creating and delivering high-performance technology to every consumer that goes above and beyond anything they’ve ever experienced before. Unparalleled products that solve existing problems, extraordinary problems and even problems they don’t know they have. This is product performance that raises eyebrows and the quality of life.

Who we serve

A discerning and educated global consumer.

They’re the people who read the reviews and scour the ratings. Delighted by new technology. They’re proud of their homes, no matter their socioeconomic status. They know value when they see it because they’ve done the research. They only trust brands that have proven their worth. Lifestyle aficionados. People you can count on for sound advice and honest recommendations. Our consumers are much more than buyers.

They’re the ambassadors of our brand.

What we promise

SharkNinja relentlessly delivers all four of these critical consumer value points in every innovative product we bring to market.

What we bring to market

If you’re not solving consumer problems and innovating day in and day out, you’re just falling behind. Our two trusted brands Shark and Ninja are known for their innovative technology, 5-Star reviews, and delivering the highest level of performance for every hard-earned dollar they spend.